BOMARE COMPANY, one of Algeria’s leading manufacturers of electronic products, announces its participation in the 101st edition of the IFA Messe Berlin trade fair, taking place from September 5 to 9, 2025, in Germany. Recognized as the No. 1 international trade fair in Europe, IFA is a key opportunity for the company to strengthen its position in the European market.
With a brand-new state-of-the-art factory in Blida, designed according to Industry 4.0 standards, BOMARE COMPANY is ready to take on new challenges. This 50,000 m² facility has a production capacity of 3 million televisions per year, ranging from 32’’ to 85’’. The project has also generated 1,800 direct jobs, demonstrating the company’s commitment both to growth and to local job creation.
Through this participation, BOMARE COMPANY has set an ambitious target: achieving $300 million in export revenue with a local integration rate exceeding 50%.
Since 2007, BOMARE COMPANY has been exporting its products under its commercial brand STREAM to the European market, with a stable presence since 2015. The company already serves more than 10 countries, including Spain, Portugal, Belgium, Italy, France, Germany, Sweden, Poland, Denmark, and the Netherlands.
BOMARE COMPANY’s export strategy leaves nothing to chance. The company has carried out an in-depth analysis of the European market, which alone absorbs more than 35 million televisions annually and generates $31.5 billion in revenue. With this in mind, BOMARE COMPANY aims to capture 10% of this market.
IFA 2025 will therefore be the occasion for BOMARE COMPANY to showcase its innovations and consolidate its partnerships, while demonstrating its ambition to become a major player in the global electronics industry.
BOMARE COMPANY will take part in the 101st Edition of IFA Messe Berlin, held from September 5 to 9, 2025, in Germany.
The company’s goal through this participation is to achieve $300 million in export revenue with an integration rate exceeding 50%. To achieve this, BOMARE COMPANY has invested in a new factory in Blida, designed to Industry 4.0 standards, covering 50,000 m² of production and storage space, with a capacity of 3 million TVs per year, ranging from 32’’ to 85’’, while creating 1,800 direct jobs – further strengthening its position and export ambitions.
For reference, the European market alone absorbs over 35 million televisions annually, generating $31.5 billion in revenue. BOMARE COMPANY aims to capture a 10% market share. Our decision to expand into the European market is not a random step but the result of thorough planning and a well-defined export strategy.
Come meet us at IFA Messe Berlin 2025! Visit us at Stand 121, Hall 22 for an unforgettable experience.
With over 1,800 exhibitors and 215,000 visitors from 138 countries (62% of them B2B professionals), this is the event you don’t want to miss!
