After more than a decade of fruitful collaboration, BOMARE COMPANY announces the end of its industrial partnership with LG Electronics, initiated on June 5, 2013, and focused on the manufacturing of LG televisions within BOMARE COMPANY’s production facilities.
This decision, made by mutual agreement, results from differing strategic directions and growth dynamics between the two companies, each pursuing its own vision for development and market positioning, both nationally and internationally.
Throughout these twelve years of cooperation, BOMARE COMPANY and LG Electronics have maintained an exemplary relationship built on trust, performance, and the transfer of technological know-how. This collaboration has significantly contributed to the growth of the national electronics industry and the upskilling of local teams.
Continuing its journey, BOMARE COMPANY is now entering a new phase of growth marked by the launch of new production units and the expansion of its product range. The company is implementing a strategy that combines horizontal development, through the diversification of its product portfolio, and vertical development, by increasing its rate of industrial integration. This dual approach will strengthen its competitiveness and ensure a sustainable presence in international markets.
True to its core mission, BOMARE COMPANY continues to pursue its ambition of being a leader in the electronics industry by promoting innovative, high-performance, and nationally produced technology that meets global standards.
Since its creation, BOMARE COMPANY has embraced a vision that extends beyond Algerian borders. This international outlook has made it the first Algerian company to export televisions to the European market, a tangible recognition of its expertise, product quality, and ability to adapt to global market requirements.
The end of this collaboration thus marks the beginning of a new chapter in BOMARE COMPANY’s journey, one driven by a steadfast commitment to innovation, excellence, and active contribution to the country’s industrial development.
